What is SEO? How to do Search Engine Optimization in 2021

What is SEO
What is SEO? How to do Search Engine Optimization in 2021 10

What is SEO?

The most important source for any website is organic traffic and the biggest source of organic traffic is the search engine and the most important role in ranking any website in search engines is SEO. Many people create their own blog or website but don’t have the right information about SEO, what SEO is and how to do SEO. Many people think of SEO as just a backlink, which is half incomplete information. As long as we don’t have a complete understanding of what SEO is, we just continue to work with semi-incomplete SEO strategies and we don’t get the results we want, then we will be disappointed. Do you know how many blogs are published on the internet in one day? Otherwise, you would be surprised to know that more than 2 million blogs are published daily only on WordPress, and it is very difficult to estimate this number if we talk about other blogging platforms. If we talk about just one article, then millions of blogs are written in just one article, of which only a few blogs come on Google search, which is 0.0005% of the total number of blogs published in one article per day. It’s the same that said, 99.99% of blogs aren’t even on Google’s top 100 blog list And the only reason is SEO

If you want to make a career out of blogging, you have to take it seriously, because if you don’t have complete knowledge of SEO you can’t live in this line.

In this article, we will learn how to do SEO? What is SEO? and how does SEO? So first we know what is the full form of SEO then we will start SEO tutorials.

Lets Known about SEO full form and SEO means

The full form of SEO is “Search Engine Optimization” Which means making any internet content search engine friendly.

What is SEO?

This is a queue through which we optimize any article or website for high positions in search engines. This means that, through this process, we align any blog post with the search engine’s algorithm, which allows any blog or website written by us to be on a search engine.

In other words, what is SEO?

What is SEO? How to do Search Engine Optimization in 2021 11

What is SEO? Search Engine Optimization is a practice through which we can increase the traffic quality and volume of any website. To say that it is an exercise is not something that you have done once and it has already happened. Whichever website GOOGLE searches for me higher rank, you have to practice it regularly.

And we all know that a website that ranks first in search engines attracts 50% of its total search traffic to its website. Which is enough to make a website popular.

This search engine can be Google, Yahoo, or Bing Talking about India and the world, when we talk about internet search engines, the name Google comes to mind first because this search engine is the most used in the whole world.

That’s why all SEO experts do SEO on their blog according to the Google algorithm We will discuss this algorithmic factor later, optimizing and figuring out how to bring it to the front page of Google. First of all, find out how SEO works now? How does SEO work?

How does SEO work?

It is very important to know how SEO works because until we know it, we will not be able to understand what SEO is all about. In order to know SEO, we need to understand how the search engine works. Then we know how SEO works.

How does a search engine work?

Friends, to understand how search engines work, we first need to understand the basic concepts of search engines. So first understand …

What is a search engine?

We all know that the search engine is a search engine, But when we talk to the SEO factor, we know that a search engine is an answering machine that shows the answer to the question that every user asks through the website as a result.

Search engines have three primary functions:


Each search engine has its own bot that crawl pages that contain search-related information on the Internet to find answers to search queries. Which is then indexed


Stores and organizes content found during the call process After which the process of presenting the page continuously begins


Shows the following pages in a series of shows with accurate and accurate information. The position is determined on the basis of the algorithm.

For example, when we search for something on Google or a search engine, the search engine’s bot crawls all the web pages on the Internet associated with that information, then organizes them and displays the pages with the correct information.

There are many reasons responsible for the ranking of these pages, which we know as algorithms. Each search engine has different algorithms but there are some basic reasons that are the same for each search engine.

The more websites are compatible with this algorithm, the higher the website or page in search engines. We will briefly find out what all these reasons are First we will learn about Keywords, then we will know about the ranking factor.

What is Keyword in SEO?

what is keyword seo
what is keyword in seo

Friends, when we search for something on Google, it is called keywords in SEO For example, since you searched for “What is SEO” on Google, What is SEO here is a question for the general public, KEYWORD is the same in SEO language.

Always use long-tail keywords because people only use short term keywords when searching, not grammar, so more than one keyword should be used in a single keyword. And the word key should always be taken which also explains your content.

Top 10 Google Algorithm factors to rank higher in Search Engine 2021


There are many factors to make any website trend in the top, but the basic factors which are most important for any website, I am going to tell you here. These factors are most important for the SEO of any website. Let’s know BASIC SEO FACTOR.

1. Content:

The most important thing for any website or blog is its content. The information about the content should be of complete and comprehensive depth and the way of writing should also be simple and attractive. Write Quality Content and Content-Length should be at least 1000 words because the content is KIng of any successful website.

2. Freshness:

Whatever you write, write timely, keep updating the old information. Because with the passage of time everything keeps on changing. Therefore, keep innovation in your blog or article and try to keep the blogs updated regularly.

3. Backlink:

Backlinks are like the backbone of any website. Quality and relevant backlinks are most important. Relevant means are similar. Therefore, try to create a backlink from a website similar to your website.

4. Mobile friendly:

Internet is used the most nowadays through mobile. Therefore your website should be mobile-friendly. So that the user does not face any kind of problem from the interface of the website. This is one of the major factors of ranking.

5. Page Speed:

If your website loading time is more, then any user will exit from your website and your bounce rate will also increase which is a negative point for any website. Therefore page speed should be good. And the page loading time should be at least 3 seconds.

6. Schema code:

This is very important for Local SEO. We will know this below in Types of SEO. If you are wondering how to rank higher in Google then this is an important factor. Schema markup code makes it easier for search engines to understand the phone numbers, addresses, etc., especially of local businesses.

7. Social Pings:

Social Signals is very helpful in increasing the reputation of any website and it also increases the reach of your website. Be active on Facebook, Twitter, Pinterest, etc., and keep sharing your products or content with people.

8. Domain Power:

Here domain power means domain authority as well as domain niche. Choose a domain that is related to your product or blog. For example, suppose you want to create a blog on Insurance, then you should also take the domain of keywords related to the same. This acts as a plus point.


According to the Google Webmaster Central blog, HTTPS is one of the official ranking factors. Therefore, make sure to use SSL on any website. It also gives an impression on the user and is also compatible with the algorithmic rules.

10. User Experience

The meaning of User Experience is very clear. When you visit a website, how was your overall experience, it matters a lot. If the website is not according to your mind or according to your convenience, then you will not want to visit that site again. There are many such things that depend on the user experience.

Here are the Top 10 Google Algorithm factors to rank higher in Search Engine. Now know the Types of Seo

Types of SEO: How many types of SEO are there?

Till now you guys know what is SEO and how it works? Now let’s talk about Types of SEO

How many types of SEO are there?

How many types of SEO are there
What is SEO? How to do Search Engine Optimization in 2021 12

If we talk about the types of SEO then there are many types of SEO. Now you must be thinking that you have only read or heard about On-page and Offpage SEO so far, then how am I talking about many types of SEO.

Looking at the business module of the Internet, today SEO has become very detailed. Where On-page and Offpage come under the basic SEO category, LOCAL SEO and VOICE SEARCH SEO are also becoming very competitive in today’s market.

Today here we will know about 4 types of SEO. So be the first to know

1. ON-PAGE SEO (Search Engine Optimization )

An on-page SEO technique is very important for any website. By this technique, we optimize the content and keywords of our website or blog and tell the search engine that the answers to the questions searched by the user have been answered here. To put it simply, on-page SEO refers to the changes you make to your site that positively affect its performance.

On-page SEO, we make our blog search-friendly and follow all those factors which are the priority of any search engine. Above I told you about the Top 10 Google Algorithm factors to rank higher in Search Engine.

Out of which many factors come only in on-page SEO like- Content, page speed, user experience, Mobile First and SSL, etc. Apart from this, there are other factors that come under on-page SEO, we will know them in How to do ON-PAGE SEO.



As we just learned that WHO TOP DO ON-PAGE SEO? And when it comes to on-page SEO, we first need to know about all the factors that are responsible for on-page SEO and those factors are – TITLE TAG, POST URL, INTERNAL LINKING, ALT TAG, CONTENT HEADING, CONTENT, AND KEYWORDS.

I have already told you about Content, page speed, user experience, Mobile Friendly, and SSL in the Top 10 Google Algorithm factors, so it will not be relevant to mention them again here. Now know about the rest of the ON-PAGE FACTORS.


Whenever we write an article, the first thing that is used is CONTENT HEADING. The heading should be such that the user is vulnerable and conforms to the keywords you have selected.


Next comes the URL. The URL should be SEO FRIENDLY and should contain your keywords and content heads. So that the search engine can also understand your page quickly.

The content must be completely UNIQUE and no copy-paste is required. The complete information should be written in simple language so that it is easy for the user to understand, and the content should be such that people share it on social media. So that you can also get a social signal.


This is the most important part of SEO and is a friendly way to attract any search engine. We can call it the squeeze of the entire content. That is to say, a keyword is the only thing that makes the hard work of the whole article successful.

Make your keywords search engine friendly and use keywords in the article in a balanced proportion. Avoid too much or too few keyword options. The content should be written in such a way that the word used looks exactly like the article. Here I am giving you information about What is SEO.


It’s very important for on-page SEO. With this, we not only optimize our keywords and also highlight them by linking other pages. In INTERNAL LINKING, it is very effective to link those pages, which further defines the content written by us.


We use ALT TAG in the image of the content. Through ALT TAG, we define an image and tell the search engine that the above image is in context. It also helps in defining your content and helps search engines understand the context of your content.

The better on-page SEO you do, the more priority the search engines will give you. You can use On-Page SEO to grow your business.

Now know About What is OFF-PAGE SEO? and How to do OFF PAGE SEO?

What is Off-Page SEO ?

What is Off-Page SEO
What is SEO

Off-page SEO depends on external factors that affect the performance of your site. You can control ON-PAGE SEO but you cannot control the response you get from OFF SEO. This is the second major factor in boosting your search engine ranking.

And the most important part of it is social media sharing. You get many benefits of this like for example you shared your website on FACEBOOK. Sharing is in your hands but you cannot control the reactions you get on it. This not only promotes your website but also gets traffic.

There are many other such things that come under off-page SEO. Which is briefly described below. Following which you can boost your SEARCH ENGINE RANKING.

How to do off-page SEO?

In off-page SEO there are many practices through which you can increase the traffic of the website. It’s more a matter of practice than on-page. Because in this many things are not under your control.


Submit your website to all search engines in a proper way.


Share your website or article on as many social networking websites as possible.


Submit your website or blog to the website with SOCIAL BOOKMARKING.


Submit your website in high authority directories.

5.Questions & Answers:

Be active on a website that answers questions. While asking or answering questions, give a reference to your website.


Please give your link in the comments on other websites related to your NICHE.

7. Profile backlinks:

Make sure to make PROFILE BACKLINKS and give more importance to the high DA websites.

8. Guest Posting:

GUEST POSTING OFF-PAGE is a better technique for SEO. Make sure to BACKLINK your stuff through guest posts on the website.

9. Join forums:

Join the forums and tell people about your products or services.

What is LOCAL SEO?

local seo

If you want to spread your business locally through the internet, then you should focus on LOCAL SEO. It can be easy or very difficult depending on the circumstances. It depends on the competition at the local level.

This SEO strategy helps you focus on using strategies that help you reach local customers. This is a great way to get more traffic and customers for your business.

How to do Local SEO?

As told you, it depends to a great extent on the competition. Keep the quality of your product excellent.

Create your business page in BUSINESS DIRECTORY and give a link to your website.

Keep sharing your product and its subject information by creating your page on SOCIAL MEDIA.

Promote your website on the FREE CLASSIFIEDS website.

Apart from this, there are many other techniques that are useful in local SEO, keep studying and practicing them together.


Voice SEO is a new technique in SEO optimization, which is used to search content on the basis of voice. However, it is still in its early stages and in view of its popularity, What is SEO this technology is expected to be further developed in the future. Alexa and Google Assistant are some of the most recent examples.

How to do VOICE SEO?

In Voice SEO, all those factors are used which are used for any content. The title, description of the topic on which you create voice content should be in SEO format so that it can be known what is the content of that audio.

White hat vs black hat SEO

White hat vs black hat SEO
What is SEO

The SEO TECHNIQUE that we have talked about so far is White Hat Seo. And now I know you about Black Hat SEO.


hat hackers blog 03 03 2020
What is SEO Blackhead

“Black hat SEO” refers to the techniques and strategies that rank any website or article by spamming or tricking search engines. Through this technique, any article or website can be ranked faster than white hat What is SEO.

This is a risky technique. On being identified, your website can be de-indexed or in the list of spam websites from any search engine, which can be very painful for someone.

Any intelligent person would want to stay away from this type of technology. Use technology only if you want to promote any of your content for a short period.

Conclusion of SEO:

I hope friends, you must have liked this information about what is SEO? and how to do it. In this article, I have tried to give complete information about How to do SEO. If you have any questions regarding SEO, then you can ask us in the comments.

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  1. Pam Pfrogner

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